On 4th March, to begin the celebrations for the 10th Anniversary of Artemis Fowl this year, Puffin Books launched the iconic and very contemporary new covers for the Artemis Fowl series at a book jacket premiere on the big screens at London’s Piccadilly Circus.

The author Eoin Colfer himself was present to do the reveal, along with a group of very vocal and very eager fans helping him with the countdown, and you can watch the whole thing on the short video clip below:

The new look books will publish, alongside the paperback of Artemis Fowl and the Atlantis Complex, on 7th April 2011.